G-SHOCK GBA-950-1A Analog-Digital Sports Watch with Bluetooth

The G-SHOCK GBA-950-1A is a performance-focused analog-digital sports watch from the G-SQUAD series, designed for running, workouts and active everyday lifestyles. Its bold black design combines the toughness expected from G-SHOCK with practical training features, Bluetooth smartphone connectivity and a comfortable integrated bezel-and-band construction. The carbon-fibre-reinforced resin case provides a strong foundation while keeping the watch relatively light at approximately 53 grams.

Built with runners in mind, the GBA-950-1A can measure distance, average pace and calories burned, while its step counter helps track everyday activity. Pairing the watch with a smartphone allows GPS-based distance correction, after which the watch can continue measuring running distance and pace more accurately even without remaining connected to the phone. The Auto Lap function can automatically record times over set distances, making it useful for structured training sessions.

The watch combines traditional hands with a digital display, giving you quick access to time, workout measurements and activity information. Bluetooth connectivity through the CASIO WATCHES app provides automatic time adjustment, easy watch settings, approximately 300 world time cities, activity history, life-log data and phone-finder functionality. A dedicated exercise intensity indicator and memory for up to 45 recent measurement records add further utility for runners and fitness enthusiasts.

Comfort and durability are central to the GBA-950 design. Casio uses a seamlessly integrated bezel and band structure around a carbon-fibre-reinforced resin case, while the flexible band incorporates an “origami engineering” design developed with OUTSENSE Inc. The key resin components also use bio-based materials. With 200-meter water resistance, shock resistance, Neobrite and double LED illumination, the watch is equipped for demanding outdoor and everyday use.

For anyone looking for an original G-SHOCK sports watch in Kenya, the GBA-950-1A is particularly suited to runners and active users who want more than basic timekeeping. Its combination of Bluetooth connectivity, running data, step tracking, 200m water resistance and rugged G-SHOCK construction makes it a versatile choice for training, outdoor activities and everyday wear.